What is Small Business Week 2025?

Small Business Week 2025 is from October 19-25, 2025. BDC initiated Small Business Week in 1979 as a nationwide annual event to celebrate Canadian entrepreneurs and their impact on Canada’s economy. Entrepreneurs, like you and us are the backbone of our country creating jobs for ourselves and others in our community. There are several business […]
Know Your Customers

The first rule of sales is “You don’t ask, you don’t get.” This means first identifying your target market, (TM) which can be done via market research and considering your own experiences, then LEARNING MORE about these people. The best way to learn about others is to ask them questions. This will both show them that […]
Will Your LinkedIn Profile Actually Help You Get More Clients? You May Be Surprised

When you meet a business owner or find one online you are considering hiring or buying from, do you ever Google their name? Many people do. Try Googling your name to see what happens. If you have a LinkedIn profile, the chances are it will appear near the top of the search results. That can […]
Who is Your Target Market?

“Target market” (TM for short) typically means the group of people who are MOST LIKELY TO BUY your products or services, in other words the group of people who have the HIGHEST DEMAND for what you offer. For example, if you sell anti-wrinkle cream, the people who are most likely to buy it are adults […]
What’s the Best Way to Use Social Media to Grow Your Business?

There are numerous social media platforms on the web. Facebook, LinkedIn, YouTube, Twitter, Instagram, Flickr, Tumblr, Reddit, Pinterest, and others. Which ones should you use for your business? What should you include on your profile page? What and how often should you post? How else can you use social media to grow your business? These questions will be answered by SEO Guru […]
What is SEO?

SEO stands for Search Engine Optimization. What is a Search Engine? Search engines are internet platforms that contain the links to almost every piece of information available anywhere on the internet. The biggest search engine is Google. Google is so big and is used so much that “Google” has now become a verb. It’s common for people to […]
How many people look past the first SERP on Google?

According to Valeriu Vetiul, Marketing Manager at WealthLift.com, Answered 9 years ago. “The traffic distribution for the first 10 results [on page 1] looks something like this (in %): 1. 28.46 2. 12.73 3. 8.99 4. 6.74 5. 4.87 6. 4.1 7. 3.03 8. 2.78 9. 2.67 10. 2.83 This means that from all the […]