“Target market” (TM for short) typically means the group of people who are MOST LIKELY TO BUY your products or services, in other words the group of people who have the HIGHEST DEMAND for what you offer. For example, if you sell anti-wrinkle cream, the people who are most likely to buy it are adults […]
Conversations are essential to building relationships. Relationships are essential for us to be successful in business.
You may already know this stuff, but, just read it over anyway. Maybe there is something new you could pick up.
There are numerous social media platforms on the web. Facebook, LinkedIn, YouTube, Twitter, Instagram, Flickr, Tumblr, Reddit, Pinterest, and others. Which ones should you use for your business? What should you include on your profile page? What and how often should you post? How else can you use social media to grow your business? These questions will be answered by SEO Guru […]
Who are the people who are MOST LIKELY to buy from you? You may say, my services or products can help everyone, but, remember that business is a 2-way street. It’s just about what you want, need or what you think, it is equally about what consumers want, need and think.
SEO stands for Search Engine Optimization. What is a Search Engine? Search engines are internet platforms that contain the links to almost every piece of information available anywhere on the internet. The biggest search engine is Google. Google is so big and is used so much that “Google” has now become a verb. It’s common for people to […]
Average of 5-7 touches for a sale
A “Touch” is any way your prospects are made aware of your business or direct communication – A person may be “touched” by something about your business that they saw, something they heard or something they experienced.
Networking typically refers to meeting new people who may be able to help you with your goals or who may know other people who can help you. Networking can help people who are looking for work opportunities, but, it is […]
Unless consumers can pay for your products or services without meeting you, for example, through your website, AND you get lots of traffic to your website AND your website is optimized for sales, you will need to have one-on-one virtual or in-person meetings with prospects to get new clients/sales.
What is it? It is a short 30-60 second description of you, what you do or something else related to you. Typically Elevator Pitches are given by business owners looking to share what they do with prospects in a short period of time, but, […]
