Target Market

Who are the people who are MOST LIKELY to buy from you? You may say, my services or products can help everyone, but, remember that business is a 2-way street. It’s just about what you want, need or what you think, it is equally about what consumers want, need and think.
What is SEO?

SEO stands for Search Engine Optimization. What is a Search Engine? Search engines are internet platforms that contain the links to almost every piece of information available anywhere on the internet. The biggest search engine is Google. Google is so big and is used so much that “Google” has now become a verb. It’s common for people to […]
The Sales Process

Average of 5-7 touches for a sale
A “Touch” is any way your prospects are made aware of your business or direct communication – A person may be “touched” by something about your business that they saw, something they heard or something they experienced.
What is Networking?

Networking typically refers to meeting new people who may be able to help you with your goals or who may know other people who can help you. Networking can help people who are looking for work opportunities, but, it is […]
Sales Process Part 1: Booking Meetings

Unless consumers can pay for your products or services without meeting you, for example, through your website, AND you get lots of traffic to your website AND your website is optimized for sales, you will need to have one-on-one virtual or in-person meetings with prospects to get new clients/sales.
The Elevator Pitch

What is it? It is a short 30-60 second description of you, what you do or something else related to you. Typically Elevator Pitches are given by business owners looking to share what they do with prospects in a short period of time, but, […]
CRMs

These are typically computer or web-based software programs that typically act primarily as databases to record and maintain information about your leads/prospects and clients. There are many available on the market today, some being free forever and some having a 14 or 30 day free trial period.
Take action every day.

You are the master of your own destiny. You need to make a plan and take action every day to create the life you want. Do not leave it to chance. Do not wait for something positive to happen to you. Make it happen. Keep moving. If your road gets blocked, unblock it or take […]
Websites and SEO

It’s a “They come to you” strategy – But you need to clearly decide on the GOALS you have before building your website. What do you want your website to accomplish?