Member Handbook
April 26, 2026
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Exclusive Business Coaching & Referral Networking Group Member Handbook You are about to embark on a great business journey! Read over each
What is a KPI? KPI stands for Key Performance Indicator, meaning something that indicates (tells you) how your business is doing. Most business owners keep track of how much revenue they earn and possibly how many new clients they acquired or renewed in the previous period, and these are valuable pieces of information, but, they don’t tell you how you got those results and what you could change to get better results.
Think of business like a sport. Just as sports performance can be improved, so too can you improve your business performance.
Here’s a golf example. You go to the driving range and you consistently hit the ball between 100-150 yards, but, you can’t break through that limit to reach 250, 300 or more yards. You start going to the range more frequently, hoping that will help, but, you get the same results. How can you hit the ball farther?
Break-down your swing into its individual components and work to improve each. For example, you could try:
When you improve in each of these areas, with the actual golfing techniques being the most important factor, your swing will improve and you will hit much farther.
I have personal experience with this golf scenario. About 20 years so, I could only drive a golfball around 75-100 yards. It didn’t matter how often I went to the driving range, I hit the same distance. One day, when I stopped in a range, they just happened to have a charity event going on with a golf pro giving free 15-minute lessons. I don’t remember the exact instructions the pro gave me, likely something to do with my grip on the club, amount of hip rotation, holding the club further back than before, follow-through, but just from that short lesson, my distance improved consistently by 75-100 yards.
That was without spending money on new shoes, a better club, etc. It’s possible that using a fancy club instead of using one that the driving range provided might have helped too, but, likely not as much as changing my technique. Increasing my strength more may have helped a bit too, but, not as much as changing my technique. I figured that out by watching some guys a few slots over from me hitting balls. One was really good, the other good, and the other wasn’t having any luck. That’s despite him looking very muscular. It didn’t matter how hard he tried to hit the ball, it, just wouldn’t go very far. After my lesson, I could easily hit balls 75-100 yards farther than him.
You can think about each instruction the pro gave me as a KPI. I could adjust and practice each one by focusing on it especially, then put them all together and measure the results.
What does all of this have to do with your business?
You can use the same principle of breaking down each component and improving on each of them, or at least the weakest parts, to improve the overall outcomes you desire.
Mot businesses are more complex than a golf swing, although they can be easier for some to improve upon than improving your gold swing. Start by writing down each of these main business components on a piece of paper, then writing sub-components of each of them.
Next evaluate yourself and your business for each of the sub-components and overall components as well as your overall revenue, new client acquisition and client renewals to determine what your strengths and weaknesses are. Be honest and objective or you won’t improve. Then, make a plan to improve your weak points.
For example, maybe you’ve tried digital marketing, but, you’ve found that your business gets the most results from direct outreach by you and/or your staff. You’ve been following a similar approach for years, but, your results have stagnated over the past 6 months. Then your business becomes sluggish, slowing down or just never scaling up.
You could set the following KPIs for your business, determine your strengths and weaknesses for each one, then work on improving the weakest points, and continue to track (evaluate) each week component over time and how their improvement affects your overall business objectives.
KPI examples. Write down the number of:
How can you improve your outreach strategy to get better results?
You could also improve your marketing efforts to bring more people to you and your business instead of just doing outreach, which is energy intensive. Eventhough you may have tried digital marketing in the past, maybe there are ways you can improve that to further increase your results. Write down each of these KPIs, evaluate yourself for each, improve the weak points, then evaluate yourself again at regular intervals.
Number of:
Other:
There are so many other KPIs you could set and track, so get started by writing down or typing as many as you can think of, evaluate yourself/your business for each, figure out your weakest points, then choose the most important ones to make changes to and to track them to see how those changes affected your short-term and long-term outcomes. If you improved in the KPIs you selected, you could try adding on more KPIs to track the next month, or take one off and replace it with something else.
It’s important to be as objective as possible when evaluating yourself and your business. If your philosophy is that it is someone else’s fault or other people have a problem that’s why you’re not successful, you are wrong. Your success relies completely on what you do or say, what you don’t do or don’t say and how you say or do what you say or do.
If you’d like some 1-1 help with growing your business, book a free video consultation to learn about my custom business coaching programs.
Exclusive Business Coaching & Referral Networking Group Member Handbook You are about to embark on a great business journey! Read over each
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