Many people attend business networking events: – Some people regularly convert event guests into clients. – Many people don’t convert any or rarely convert any into clients Why is that? Those who regularly convert networking event guests into clients: 1. Have a clearly defined target market (TM) – Meaning they
What is Email-Marketing? Email marketing is the process of sending emails to your contacts who choose to subscribe to your email marketing campaigns (aka newsletters).You could send out emails to many people separately, but, that would take too long. We’re […]
What is Copywriting? Copywriting is the art and skill of writing persuasively such that the reader is compelled to take action.Copywriting is a field in marketing all on its own, but, it is applied on various media for advertising purposes, […]
What is a KPI? KPI stands for Key Performance Indicator, meaning something that indicates (tells you) how your business is doing. Most business owners keep track of how much revenue they earn and possibly how many new clients they acquired or renewed in the previous period, and these are valuable
Exclusive Business Coaching & Referral Networking Group Member Handbook You are about to embark on a great business journey! Read over each section below a few times before your first meeting, then come back to it once in a while […]
It starts with setting goals.. from small to large and from short-term to long-term. Then, creating an action plan to achieve those goals. Executing the plan; evaluating you performance; and setting new goals for the next period. Some of the goals we set in business are also known as KPIs,
“Target market” (TM for short) typically means the group of people who are MOST LIKELY TO BUY your products or services, in other words the group of people who have the HIGHEST DEMAND for what you offer. For example, if you sell anti-wrinkle cream, the people who are most likely
Conversations are essential to building relationships. Relationships are essential for us to be successful in business.
You may already know this stuff, but, just read it over anyway. Maybe there is something new you could pick up.
There are numerous social media platforms on the web. Facebook, LinkedIn, YouTube, Twitter, Instagram, Flickr, Tumblr, Reddit, Pinterest, and others. Which ones should you use for your business? What should you include on your profile page? What and how often should you post? How else can you use social media to grow your business? These questions
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